KNO is actively managed to invest in a portfolio of large- and midcap companies perceived to be innovative potentially capturing outperformance through a knowledge effect. The fund will invest in developed market countries excluding Hong Kong, non-US stocks will have at least 40% exposure to these markets. KNOs proprietary model adjusts historical financial statements for intangibles and capitalizes a companys financial strength, profitability, and investment in innovation. After these adjustments, the fund adviser selects the most liquid companies. Intangible assets include R&D, advertising, brand development, and employee training expenses. Prior to May 26, 2020, the fund tracked the Knowledge Leaders Developed World Index. Also, Knowledge Leaders Capital, LLC replaced Exchange Traded Concepts, LLC as its investment adviser. On July 22, 2023, the ETF acquired all assets and liabilities of the Knowledge Leaders Developed World ETF (KLDW), which had about $130 million in assets.